SEO & AI Search for Home Service Businesses
We put HVAC, roofing, plumbing, solar, remodeling and other home service businesses on page one of Google, in the Map Pack, and in the answers homeowners get from AI assistants. More calls, without paying for every click.
- Page one + AI guarantee for agreed target terms
- Website, Google Business Profile, reviews & content handled for you
- $399/month, month-to-month. No long-term contracts.
Includes a free audit of your ads, SEO, and AI search visibility. No obligation.
Three places you need to show up
When a homeowner needs a contractor, they check the Google Map Pack, the regular search results, and more and more often an AI assistant like ChatGPT or Google's AI Overviews. If you're missing from any of the three, that call goes to a competitor.
The Google Map Pack
Page one of Google
AI answers
Everything it takes to rank, handled for you
You run jobs. We handle the website, the Google Business Profile, the reviews, the content, and the AI visibility work.
Local SEO
Page-one Google rankings for the services and cities that pay your bills.
Learn more →AI Search Optimization
Get recommended when homeowners ask ChatGPT, Gemini, and Google AI.
Learn more →Google Business Profile
Win the Map Pack with a fully managed, active profile.
Learn more →Contractor Websites
Fast, mobile-first websites built to rank and turn visits into calls.
Learn more →Review Management
More 5-star reviews, faster, with responses that help you rank.
Learn more →Monthly reporting
Plain-English reports every month: where you rank, how many calls came in, and what we're doing next.
See pricing →Contractor SEO built for your trade
Each trade has its own keywords, seasons, and competition. Pick yours to see exactly how we'd get you ranking.
HVAC SEO
Rank for AC repair, furnace repair, and system replacement in the Map Pack and AI answers.
Plumbing SEO
Win emergency plumber, drain, and water heater searches on Maps and in AI answers.
Roofing SEO
Rank for roof replacement and storm repair and stand out from out-of-town storm chasers.
Solar SEO
Show up during the long solar research phase with honest answers on cost, batteries, and incentives.
Remodeling SEO
Win kitchen, bath, and basement remodels with portfolio pages and trust signals.
Pest Control SEO
Rank for pest-specific searches and grow quarterly and annual service plans.
Junk Removal SEO
Fill your trucks with same-day pickups and cleanouts through Maps and AI search.
Electricians SEO
Rank for panel upgrades, EV chargers, and emergency repairs with trust signals up front.
Painting SEO
Rank for interior, exterior, and cabinet painting with a portfolio that sells.
Tree Service SEO
Rank for tree removal and storm cleanup with insurance and safety front and center.
Don't see your trade? We work with all home service businesses. Book a free audit →
From invisible to page one, step by step
- 1
Free SEO audit
We look at your Google rankings, your Map Pack position, and what ChatGPT says when someone asks for your trade in your city. Then we agree on your guaranteed target terms.
- 2
Build the foundation ($1,000 one-time)
A fast, mobile-first website (new or rebuilt), a fully optimized Google Business Profile, schema markup, and the setup AI search tools need to trust you.
- 3
Grow every month ($399/mo)
Google Business Profile posts, new content, review management, citation building, and constant monitoring.
- 4
Report and repeat
A clear monthly report on rankings, calls, and AI visibility. Stay because it works, not because of a contract.
The Page One + AI Guarantee
We guarantee page-one Google rankings and AI-assistant recommendations for target terms we agree on together during your audit call, picked based on how competitive your trade and city are. And because it's month-to-month, you're never locked in.
Simple pricing
$1,000 one-time setup, including your website
$399/mo ongoing SEO, month-to-month
See What's IncludedWant calls faster? Pair SEO with paid ads
SEO builds calls you don't pay for per click, but it takes a few months to reach full speed. Black Bear Leads also runs commission-based paid ads, where you only pay when a lead turns into a closed job. Many clients run both: ads fill the calendar now while SEO and AI search build the long-term pipeline.
See the results we've produced for contractors on our results page.
Frequently asked questions
What is SEO for home service businesses?
Home service SEO is the work that gets your business found when nearby homeowners search for what you do, like "AC repair near me" or "roofer in Phoenix." It covers your Google Business Profile, your website, reviews, and listings across the web. Done right, it puts you in the Google Map Pack, on page one of the regular results, and in AI answers from ChatGPT and Google.
How do I get my business recommended by ChatGPT?
ChatGPT and other AI assistants recommend businesses they can verify across the web. That means a complete Google Business Profile, consistent name and service details on directories like Yelp, BBB, and Angi, reviews that mention your services and cities, and website pages that answer questions clearly. AI crawlers also need to be allowed to read your site. We handle all of it as part of the monthly plan.
How much does SEO cost with Black Bear Leads?
A one-time $1,000 setup covers a new or rebuilt website plus your SEO and AI-search foundation. After that it is $399/month, month-to-month, for Google Business Profile management, content, review management, monitoring, and a monthly report. There are no long-term contracts.
Do you guarantee first-page rankings?
Yes, for the target terms we agree on together. On your free audit call we look at your trade, your city, and your competition, then pick terms we can confidently get to page one of Google and into AI recommendations. No honest SEO can guarantee every keyword in every market, so we put the specific terms in writing instead.
How long does contractor SEO take to work?
Most home service businesses see Map Pack and Google Business Profile movement within the first one to three months, with organic page-one rankings building over three to six months. Competitive trades in big cities take longer than smaller markets. You get a monthly report, so you can see progress on your target terms from month one.
Do I need a new website?
Not always. If your current site is fast, mobile-friendly, and you own it, we can optimize it where it is. If it is slow, outdated, or built on a platform that holds you back, the $1,000 setup covers a full rebuild on our fast hosting. Either way, you keep ownership of your domain and Google Business Profile.
Find out exactly what it takes to hit page one
Book a call and we'll show you where you rank on Google and in AI answers today, who is beating you, and the specific terms we can guarantee for your trade and city.
Includes a free audit of your ads, SEO, and AI search visibility. No obligation.